Best Car Colours for Resale Value

Published: Apr 18, 2024 5:00 PM

When it comes to purchasing a car, Australians are savvy consumers. They consider various factors, from fuel efficiency to safety features, before making a decision. But there’s one aspect that often goes overlooked: the color of the car. Believe it or not, the color you choose can significantly impact the resale value of your vehicle.

The Science of Car Colors

Car colors are more than just aesthetics; they evoke emotions and influence perceptions. Whether you’re buying a brand-new car or a used one, understanding how color affects resale value is essential. Let’s dive into the world of car colors and their impact on the Australian market.

The Safe Bets

White, Silver, and Grey (Average Depreciation: 36-38%)

These classic colours consistently rank high in terms of resale value. White reigns supreme, accounting for roughly 30% of all new car sales in Australia. It’s a practical choice – the bright colour reflects sunlight, keeping the car cooler and hiding minor scratches better than darker tones (around 38% average depreciation). Silver follows closely behind (around 37.6% depreciation), offering a sleek and modern look that’s particularly popular in the luxury car market. Grey, in all its variations (around 36.4% depreciation), provides a touch more personality while remaining neutral and in-demand.

The Dark Side

Black and Blue (Average Depreciation: Black: 38.4%, Blue: 37%)

Black cars can look undeniably sharp, but they also show dirt and swirls more easily. In Australia’s sunny climate, black interiors can get scorching hot too. While some adore a sleek black car, the maintenance required and potentially smaller buyer pool can affect resale value (average depreciation around 38.4%).

Blue offers a nice balance. Navy and dark blues can appear sophisticated, while lighter shades add a touch of sportiness (averaging around 37% depreciation). However, be wary of very bright or unusual blues, as these might limit your potential buyers.

The Colour Curveballs

Beyond the Neutrals (Depreciation Varies)

While the classics reign supreme, there are some surprises in the resale value world. Studies have shown that colours like yellow (around 20.4% depreciation), beige (around 22.8% depreciation), and orange (around 27.1% depreciation) can actually depreciate less than black or brown. Why? Because they’re uncommon. While they might not be for everyone, the limited supply can make them more desirable to a specific buyer.

The key takeaway here is that uncommon colours can be a gamble. If you love a quirky green or a vibrant red (average depreciation not readily available), go for it! But be aware it might take longer to find the right buyer and you might not get the top dollar.

Beyond Colour

Other Factors Affecting Resale Value

Colour is just one piece of the resale value puzzle. Here are some other things to consider:

  • Car Model and Make: Certain car models, particularly performance vehicles or popular family SUVs, tend to hold their value better regardless of colour.
  • Condition: A well-maintained car with a clean history report will always fetch a better price, no matter the colour.
  • Mileage: Lower mileage generally translates to higher resale value.
  • Features: Popular features like sunroof, navigation, and advanced safety tech can boost resale value.


Final Thoughts

Striking a Balance

There’s no magic formula for picking the colour that guarantees the highest resale value. If practicality is your priority, stick to the classic white, silver, or grey. But if you have your heart set on a bolder shade, don’t be discouraged! Just be prepared for a potentially longer selling time or a slightly lower price.

Ultimately, the best colour for your car is the one that makes you happy. After all, you’ll be the one cruising around in it! Just remember, when it comes time to sell, a little colour coordination can go a long way in maximizing your return.

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